The objective of the brief was to change the perspective that people have of Jonsson Workwear. We had to create a campaign for our chosen Jonsson Workwear shoe that would reiterate that Jonsson Workwear is more than safety footwear and overalls. After doing so we had to create a glorifier that would show off the shoe and attract customers.
Shardé Pillay: Strategy, Tag line, Presenter (presented the pitch to the client)
William Own: Photography, Posters | Nathin Pillay: Photography, Presenter | Luphumzo Mngqete: Tag line |
William Own: Photography, Posters | Nathin Pillay: Photography, Presenter | Luphumzo Mngqete: Tag line |
Wandile Ngcobo: Strategy | Thabiso Zungu: Research, Tag line | Mhlengi Hlongwane: Research, Strategy
Key Visual
My creative objective is to show the various possibilities of the shoe. Portraying the various activity possibilities will imply that the shoe is diverse and that it can be customizable to the personal lifestyle of the audience. This can be done through clear and simple online and printed visuals, as well as write-ups directed at the existing targeted audience.
I chose to do a glorifier that would reiterate my message which is “Wear your world” versatile and can be worn on multiple terrains. So too The shoe is shown on the possible surfaces that the shoe could be used on. The shoe is placed diagonally along all six surfaces to show how the shoe moves seamlessly through your different environments.
Thank You
